The Oxbridge Editing Blog 20th June 2024

How to Craft a Memorable Speech

20th June 2024
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Crafting a memorable speech is an art that combines inspiration, structure, and delivery. Whether you are presenting your research at an academic conference, delivering a keynote address, or presenting a project, knowing how to write a speech that resonates with your audience is essential. This guide will walk you through the process of writing a speech example that captures attention, conveys your message effectively, and leaves a lasting impression.

Understanding the Basics: How to Draft a Speech

First and foremost, it’s essential to understand how to draft a speech. The foundation of a memorable speech lies in meticulous planning, which includes defining your message, considering your audience, and organising your thoughts coherently. In order to draft a speech: 

  • Know Your Purpose: Before you start writing, clarify the purpose of your speech. Are you informing, persuading, entertaining, or inspiring your audience? Your purpose will guide the content and tone of your speech.
  • Understand Your Audience: Tailor your speech to the interests, values, and expectations of your audience. Consider their demographics, cultural background, and level of knowledge about your topic.
  • Research Thoroughly: Gather relevant information, anecdotes, and quotes to support your message. Credibility and depth come from well-researched content.

The Structure of the Speech

Understanding the structure of the speech is crucial for organising your thoughts and delivering a coherent message. Here is a simple structure to follow. You can organise a speech as you please, but always remember to include an introduction, the main body, and a conclusion to make your speech coherent and impactful.

How Can I Write a Speech? Steps to Follow

Once you have a clear purpose and understanding of your audience, you can begin to draft your speech. Here are the key steps to follow:

1. Create an Outline

Start by creating an outline that includes the main points you want to cover. This will help you stay organised and ensure your speech flows logically. A typical outline might look like this:

  • Introduction
    • Attention-grabber (quote, question, anecdote)
    • Introduction of the topic
    • Statement of purpose or thesis
  • Body
    • Main Point 1
      • Supporting evidence
      • Examples or anecdotes
    • Main Point 2
      • Supporting evidence
      • Examples or anecdotes
    • Main Point 3
      • Supporting evidence
      • Examples or anecdotes
  • Conclusion
    • Summary of main points
    • Restatement of purpose or thesis
    • Memorable closing statement (call to action, quote, or personal reflection)

2. Write the Introduction

The introduction sets the tone for your speech and grabs the audience’s attention. Here’s how to start a speech effectively:

  • Hook Your Audience: Use a compelling quote, a surprising fact, a question, or a short story to grab attention.
  • Introduce Your Topic: Clearly state what you will be talking about.
  • Establish Your Purpose: Let your audience know what to expect and why it matters.

3. Develop the Body

The body is where you present your main points and support them with evidence. Follow these tips to maintain clarity and engagement:

  • Use Clear and Concise Language: Avoid jargon and complex sentences. Aim for clarity and simplicity.
  • Provide Evidence and Examples: Use statistics, quotes, anecdotes, and real-life examples to support your points.
  • Use Transitions: Smoothly transition between points to maintain the flow of your speech. Phrases like “on the other hand,” “for example,” and “moreover” are useful.

4. Craft the Conclusion

The conclusion is your final opportunity to leave a lasting impression. It should summarise your main points and reinforce your message. Consider these elements:

  • Summarise Key Points: Briefly recap the main points of your speech.
  • Restate Your Purpose: Reinforce the main message or purpose of your speech.
  • End Memorably: Use a strong closing statement, whether it’s a call to action, a powerful quote, or a personal reflection.

Template of a Speech

Using a template for your speech can help you organise your thoughts and ensure you cover all necessary elements. Here is a simple template to guide you:


  • Hook: [Start with an engaging opening]
  • Topic Introduction: [Briefly introduce your topic]
  • Purpose Statement: [State the purpose of your speech]


  • Main Point 1
    • Supporting Evidence: [Provide evidence or examples]
    • Explanation: [Explain how the evidence supports your point]
  • Main Point 2
    • Supporting Evidence: [Provide evidence or examples]
    • Explanation: [Explain how the evidence supports your point]
  • Main Point 3
    • Supporting Evidence: [Provide evidence or examples]
    • Explanation: [Explain how the evidence supports your point]


  • Summary: [Summarise the main points]
  • Restate Purpose: [Reinforce the main message]
  • Memorable Closing: [End with a strong, memorable statement]

Patterns in Speech: Enhancing Your Delivery

Patterns in speech refer to the use of rhetorical devices and techniques that enhance your message and keep the audience engaged. Incorporating these patterns can make your speech more dynamic, persuasive, and memorable. Here are several key patterns to consider:

1. Repetition

Repetition is a powerful tool in speechwriting that reinforces key points and ensures they stick in your audience’s mind. There are different types of repetition you can use:

  • Anaphora: Repeating a word or phrase at the beginning of successive sentences or clauses. For example, Martin Luther King Jr.’s “I Have a Dream” speech uses anaphora effectively with the repetition of “I have a dream.”
  • Epiphora: Repeating a word or phrase at the end of successive sentences or clauses. For instance, “See no evil, hear no evil, speak no evil.”
  • Symploce: Combining anaphora and epiphora by repeating words or phrases at both the beginning and end of sentences. For example, “When there is talk of violence, let us stand up and talk against it. When there is talk of hatred, let us stand up and talk against it.”

2. Parallelism

Parallelism involves using the same grammatical structure in different parts of a sentence or paragraph, creating a rhythm and emphasising important points. It can make your speech more compelling and easier to follow. Here are a few ways to use parallelism:

  • Lists and Series: “We need to work together to improve our schools, to support our teachers, and to inspire our students.”
  • Contrasts: “Ask not what your country can do for you—ask what you can do for your country.”
  • Balanced Clauses: “Give me liberty, or give me death.”

3. Storytelling

Incorporating stories or anecdotes into your speech can make it more relatable and engaging. Stories can illustrate your points, evoke emotions, and help your audience connect with your message. Consider the following elements of effective storytelling:

  • Characters: Introduce characters that your audience can relate to or be intrigued by.
  • Conflict: Present a problem or challenge that needs to be resolved.
  • Resolution: Show how the problem is resolved, tying it back to your main message.

4. Pausing

Strategic pauses can enhance your speech by giving the audience time to absorb information, emphasising key points, and creating a dramatic effect. Here’s how to use pauses effectively:

  • Before Key Points: Pause briefly before delivering an important point to signal its significance.
  • After Questions: Pause after asking a rhetorical question to give the audience time to think.
  • For Emphasis: Use longer pauses after particularly impactful statements to let them resonate.

5. Rhetorical Questions

Rhetorical questions are questions posed for effect, not meant to be answered. They engage the audience and provoke thought. For example, “What kind of world do we want to leave for our children?”

We Can Help You Make an Impact

Crafting a memorable speech involves careful planning, structuring, and delivery. By following these guidelines on how to write a speech, using a well-defined structure, and incorporating engaging patterns, you can create a speech that resonates with your audience. 

Remember to use a template of a speech to organise your thoughts, and don’t be afraid to seek feedback and refine your draft. Our expert editors will review your document to ensure it is impactful and aligned with your target audience. With practice and preparation, you can deliver a speech that leaves a lasting impression.